Do you have doubts about the different digital marketing campaigns that exist? In a sector as wide as this, it is normal for doubts to arise. Therefore, today we will bring you the most common questions and answers about digital marketing.
10 Most Common Questions and Answers About Digital Marketing Campaigns
What Is Digital Marketing?
Digital marketing is the discipline that is responsible for those activities and strategies, both advertising and commercial, to promote the growth of a business through the different internet channels. The main objective is to create a connection with customers, gain their trust and persuade them through digital channels: blogs, emails, social networks, and messaging software, among others.
In addition, it allows us to measure and record everything that happens in the current market to give better answers and improve the user experience; create unique experiences through the power of technology.
Therefore, we can say that digital marketing is an evolution of traditional marketing with exponential power compared to other media in the industry, for example, did you know that thanks to Big Data in Digital Marketing platforms such as Netflix or Amazon arise?
And it is that, due to the great development of the sector, digital marketing has been experiencing changes progressively and very quickly! Surely right now you have many questions about digital marketing, and we are going to solve them!
What Does Digital Marketing Offer Us?
Economic actions and more results: the activities carried out in the sector involve less spending thanks to the possibility of focusing the actions on what is needed, such as content marketing, which attracts customers and improves positioning in the engine’s search.
Staggering results: investing in digital marketing means that your brand will be on the web. And it is that, while in traditional marketing more time is invested in providing your brand, in digital marketing the benefits go progressively, allowing you to create your online presence and build a strong and consistent digital authority: you get your company to be seen more by users.
Segmentation capacity: digital campaigns are much more precise, based on gender, age, location, interests, and/or habits, among others. Thanks to this accuracy, you will know what the ideal message is for your audience and how to get it across.
Measurement of results in real-time: all the results of the actions carried out are measured and analyzed: opening rate, conversion, traffic, how many remain on the page, what is interesting, etc. There are many metrics to see if your digital strategy is working correctly or, on the contrary, you should change the steps to follow.
What Does a Person Who Works In Digital Marketing Do?
This question is quite broad, if you follow our blog you will find in detail how every one of the roles of digital marketing works; however, here is a list of what a person who works in digital marketing can do.
Social Media Manager is in charge of creating the digital marketing plan for a brand.
Community Manager: responsible for executing the digital marketing plan in the RRSS.
Web Designer: designs, creates, maintains, and maintains a website and/or blog for a business.
Visual Content Creator: Create images, infographics, gifs, and videos for distribution online and on social media.
Content creator: responsible for the production of quality information, and messages and generating value through content.
SEO consultant: responsible for the web to be positioned organically in the first search results.
SEM Expert: Manage paid ad marketing campaigns in Google AdWords.
Web Analyst: analyzes the results and data obtained to verify that the strategy carried out works correctly.
E-commerce: expert in electronic commerce, creates the online sales strategy of a brand.
Mobile App Developer: Create mobile applications to improve the user experience.
What Does Digital Marketing Offer You
To make your online presence as successful as possible, you can hire a digital marketing agency that is an expert in offering and developing the aforementioned functions.
A digital marketing agency offers a wide range of digital services, including content strategy, SEO optimization, email marketing, ads, content promotion, social networks, web development, and metrics analysis.
What Digital Marketing Strategies Exist?
Content marketing: is about creating quality information to position the company in the first search results on Google. In this way, potential customers become current customers and increase traffic to your website.
Inbound marketing: offer useful information by offering something of value through blogs, SEO strategy, YouTube videos, Webinars/Podcasts, and infographics.
Relational marketing: is about thinking first about the needs of the clients to personalize the product to be sold, but creating a relationship between the two that benefits both parties.
Conversational marketing: find a way for both current and potential customers to speak well of your brand, creating a unique experience.
What Is the Target Audience And The Buyer Person?
The target audience refers to the definition that a company gives to a group of people, alluding to a series of socio-demographic characteristics that identify it as a possible interested party in the services it offers and, therefore, is more likely to become a client. These are the data on which they are based to define it:
- Place of residence
- Purchasing power
- Profession or occupation
- Gender identity
A buyer persona is the representation of the ideal client for a business and is defined by bringing together the ideal characteristics for a specific product, such as their online, personal, professional behavior, and relationship with the company. The objective is to have a concrete idea of what the ideal client would be like to design an effective strategy.
In Which Social Networks Should My Company Be?
Bearing in mind that not all social networks offer the same thing, your company should be present on the platform that suits your business needs and objectives, because not being on all social networks will make you more efficient.
When choosing which social network you want to be on, you must take into account:
- your goals
- The target audience
- Management time
- your competition
- The content you want to work on
What Are the Main Digital Marketing Tools?
There are endless digital marketing tools, but the most used are:
- Google Analytics
- Google Search Console
- Google Adwords
Should I Invest in Online Advertising?
The answer is yes, investing in online advertising is recommended to know and measure the results faster. In addition, it is cheaper than other advertising channels. After all, investing in the internet is much more efficient to attract customers without having to spend a large amount of money. It also allows you a much broader segmentation, and therefore, greater possibilities of reaching the population.
As a result, investing in online advertising is key to growing the business and achieving good positioning.
How Am I Going to Measure the Results Of My Marketing Strategy?
These are the main metrics to measure the results of the marketing strategy.
- Customer Acquisition Cost (CAC)
- Percentage of marketing cost when acquiring a customer (M%-CAC)
- The ratio of the life cycle of the client (LTV, Life Time Value) between CAC
- CAC investment payback time
- Percentage of customers originating from marketing
- Percentage of customers influenced by marketing
- Conversion rate
- Monthly Periodic Revenue (MRR)
- Net Promoter Rating (NPS)
- cost per lead
- Total number of visits
- Click rate