Apple iPhone SE 2020 succeeds and attracts more Android users
With the iPhone SE 2020, Apple has won its bet by offering an accessible and powerful smartphone, attractive enough to attract Android users. In the first half of 2020, Apple creates a surprise by launching the iPhone SE 2020. A smartphone with a design from another time, of course, but sold at an affordable price and with a technical sheet much superior to most Android devices. Indeed, Apple’s mid-range has an A13 chip, already present on the iPhone 11.
Currently available from 489 €, 560 USD, 95,000 PKR or even less depending on the good plans, the iPhone SE 2020 stands out as a major challenger in the mid-range segment, among the Huawei, Honor, OnePlus and Samsung. During a Keynote in May 2020, Apple CEO Tim Cook was also convinced of the potential of his device, certain that it would be able to interest many Android users.
However, according to a report published this Tuesday, July 21 by the company Counterpoint Research, Apple has won its bet with the iPhone 2020. According to the summary of smartphone sales in the United States in the second quarter of 2020, the iPhone SE 2020 did very well, despite the health crisis of the coronavirus.
Good performance despite the Covid-19
“ Apple’s volumes increased during the quarter and were particularly helped by iPhone SE volumes. It wasn’t a typical Apple launch with much fanfare and a launch event at the Steve Jobs Theater, which also includes a TV ad campaign. However, the device was successful and sold above expectations in both postpaid and prepaid channels, ” says Jeff Fieldhack, research director at Counterpoint Research.
According to company data, it turns out that 26% of 2020 iPhone SE buyers are former Android smartphone owners. This “defector” part is much more important on the iPhone SE 2020 than on any other Apple device, which proves the attractiveness of Apple’s latest product.
After making a remarkable breakthrough in the mid-range segment, Apple will now tackle a market it knows well: the high and ultra-high-end. In September 2020, the Apple brand will officially present its new 5G compatible iPhone 12.