13 Best SEO Trends to Follow in 2021
To help you better anticipate the brewing changes in SEO Trends & Strategy, here are some prominent and essential SEO Trends to Follow in 2021.
You have a website or a blog, and you want to continue increasing its visibility, you will have to continue your SEO efforts. However, because the web is continually evolving, some Trends to practices in 2021 have more or less impact than in 2020 on your SEO.
13 Essential SEO Trends in 2021 to Boost Your Website Ranking
- Content is King
If you are interested in good SEO practices, you should know that “content is king.” Well, in 2021, that will be even more true. Content is one of the major aspects you should focus on in SEO Trends in 2021 to get your website ranked at the top.
Take the time to create quality content that has real added value compared to what your competitors offer. Likewise, remember to structure them perfectly so that readers and search engines alike can quickly understand what they are talking about.
An HTML markup perfect, qualitative, and targeted content on a specific theme and simple writing should be enough to boost your SEO.
- Long-Tail Keywords are always more Useful
Providing quality content is one thing, but Internet users need to be able to access it. Also, if the main keyword is incredibly competitive, it is essential to set up a long tail strategy.
Yes, by using terms from the same semantic field and by referencing longer queries, you must increase the visibility of your content on search engines. This will be even more true in 2021 since the web is always more competitive.
- Secure your Website and Protect user Data
While not directly SEO, neglecting your website security will cause you to lose valuable SERP spots.
Two reasons for this:
- Google’s algorithm takes into account the security of sites in its ranking.
- If the user does not feel reassured, he will quickly leave your website.
It is essential to activate your site’s HTTPS protocol, and besides, Google even promises a little SEO boost when browsing your site is secure. If you haven’t already done so, write your company’s General Data Protection Regulation (GDPR).
- Boost your Local SEO
The current situation is pushing Internet users to turn to local businesses, and Google has understood this. In 2020, 65% of online searches are already focused on local search.
From now on, Google’s algorithms will give pride of place to local businesses in 2021 by implementing new data filtering methods.
- If you don’t already have a Google My Business page, now is the time to get started, and don’t forget to keep your information up to date!
- Create local landing pages.
- Popularity as the New Pillar of SEO
In 2021, good SEO will only be possible for a website if it enjoys significant popularity. In other words, a website that generates substantial traffic will be better referenced by Google.
This is why relying on video content to feed your site will be a good practice. This content format can generate a lot of traffic if the videos are well designed. In 2021, putting together your own videos could therefore help boost the referencing of your website.
To boost its popularity, a useful net linking strategy will also have to be put in place. If good internal linking of your content is a first step appreciated by Google, getting inbound links should be your goal.
Most are that popular websites issue these. To achieve this, writing guest articles is a good idea, although it is often very time-consuming. Note that this conquest of popularity often goes hand in hand with the building of a strong brand.
- Earn Leads with Marketing Videos
Videos are everywhere, and for a good reason, Internet users love them! Don’t overlook the tremendous potential of video marketing if you want to rank well in 2021. With a conversion rate multiplied by six, video content is an excellent magnet for prospects. But be careful; like all SEO content, videos must be relevant and provide useful quality information.
- User Experience always takes on More Weight
In 2021, pursuing a user-centric strategy will be conducive to improving the SEO of your website. It is no longer a question of “only” attracting Internet users; it is also necessary to read offering a quality experience so that they want to stay and come back.
Moreover, as is already the case at the end of 2020, your thinking should tend more towards SXO than towards SEO. In other words, SEO strategy and user experience will become one, and we will talk about Search eXperience Optimization.
To appeal to Internet users and retain them, work on the user experience is essential. So, among other things, you will have to make sure that it is easy to navigate between the different pages of your website. You will also have to guarantee Internet users a fast loading of the pages of your Internet site.
Indeed, a too long loading time can cause the leak of the Net surfers. Also, you will have to do everything to ensure that your pages are displayed quickly. For example, you can adopt the SVG format for your images. They will have a smaller size without loss of quality. So ideal for optimizing the loading time of your pages.
- Always more Efforts to Please Mobile Users
When mobile devices generate an ever-increasing share of web traffic, any project leader on the Internet must ensure that their site is optimized for smartphones.
Therefore, your website’s different pages must adapt to the size of the screens on which they are consulted: this is called responsive design. With pages designed for smartphones and tablets, users of mobile terminals will navigate in complete comfort. They will, therefore, want to come back if they have enjoyed the experience.
To optimize your visits from mobiles, you will have to take into account first mobile expectations since Google classifies websites on smartphones and on PCs differently to promote on mobile devices that offer optimal comfort to mobile users.
If it’s relevant to your business, driving a local SEO strategy can promptly get you good results for a recently launched site.
- EAT at the Heart of SEO Strategy
The EAT for Expertise, Authoritativeness, Trustworthiness or Expertise, Authority, Confidence is a concept that must take more and more place in your SEO strategy.
Google wants relevance and credibility. User experience is at the center of its SEO policy. If it judges that content is not authenticated or inappropriate, your website will likely be placed far in the search pages.
- Prove your expertise: you can use the “About” page to showcase your achievements, talk about yourself, and describe your background, list your training …
- Show your authority: Source your articles with authoritative sites and don’t accept backlinks from low-recommended sites or an irrelevant domain.
- Inspire confidence: collect the opinions of your customers and share them on your professional site.
- Better Consideration of Voice Requests
This is undoubtedly the main development that the web universe should experience in 2021. Yes, everything indicates that voice requests will explode. A third of mobile users already use voice technology to search on their smartphones. Another study ensures that 50% of searches will be voice by 2021, while the boom in smart speakers is expected to continue.
As a website manager, you will have to adapt to this new type of request. First, you will have to position your content on a new form of keywords in the form of questions. Next, you’re going to have to try and target Google’s Featured Snippet, that is, the featured snippet placed above traditional search engine results. This is the key to optimizing visits to your website.
When you create content to better position yourself on voice requests, you will have to seek to position yourself well on the most frequent questions Internet users ask themselves. You will then have to “mark up” these questions to show Google robots that you can answer Internet users’ questions better. Finally, if you aim for the famous Featured Snippet, be succinct and clear to answer the question, even if it means going into more depth elsewhere.
- Core Web Vitals: Major SEO Factor
In 2021, Core Web Vitals is one of the essentials SEO Trends that you need to follow to get your website ranked. From May 2021, Google will consider what it calls essential web signals (or Core Web vitals).
The emphasis is on UX, although it is a reminder that SEO remains a priority for your SEO. Concretely, 2021 will be SXO (SEO + UX), and to gain SEO traffic, you will have to improve the UX of your site.
How? ‘Or’ What? By focusing on the loading, interactivity, and visual stability of your pages:
- LCP (Largest Contentful Paint): measures loading performance. Ideally, visible items should appear within the first 2.5 seconds from when the page starts loading.
- FID (First Input Delay): measures interactivity, i.e., the moment when the user can interact with your site (click on your CTA, open a link, etc.). Google recommends not exceeding an FID of 100 milliseconds.
- CLS (Cumulative Layout Shift): measures visual stability. To provide a quality user experience, Google recommends not to exceed a CLS score of 0.1.
- Visual Search: SEO Trend in 2021
Although complementary to voice search, there is real SEO potential with visual search. To be referenced, select only quality photos and optimize all your ALT attributes. When selecting your images, ask yourself if they meet a need and add value to your content so that Google deems your image relevant enough to be incorporated into its image results.
- Google Web Stories
At the end of 2020, Google is releasing a novelty: Web Stories. Through these publications, you will highlight your photos, videos, animations, and content to create a unique user experience.
They can be published in Google search, in Google Discover, and Google Images. Three supports for three times the opportunity to increase your engagement rates!
In 2021, referencing practices will continue to evolve, and it is those who have best anticipated these developments that will do well.
So, from now on, give importance to your content, the compatibility of your site with mobile devices, the user experience, or even to voice requests. It is certain that in a few months, your efforts will be rewarded by Google.
Read More: Impact of SEO Voice Assistant