Best Time to Post On Social Media
4,330 million people in the world are active users of social networks, but not all of them know their secrets. Let’s see the best time and day to post on Instagram, Twitter, TikTok, Facebook, Linkedin, and Youtube.
Social networks, digital platforms that facilitate interaction and communication with other users, regardless of distance or whether we know them or not, are one of the most used tools today. The purpose of these platforms, as we have said, is interaction, to be able to share information, opinions, and content with other people.
For this reason, **it is important to know what days and what time slots it is best to publish so that it reaches more people **and thus receives more attention. It has been seen that depending on the social network, the recommended day and time will vary, although in general terms the best time slot to publish and the most active days are during the week, during work or school hours.
The greatest activity in this period can be linked to the moments of rest that people have during the time of work or school responsibility. In the same way, the worst days to publish are the weekend, especially Sunday, since people take the opportunity to do other activities and maintain real contact with our social network. In this article, we will talk about social networks, how they are defined, what their distinctive characteristics are, and what days and times are the best to make publications.
What are Social Networks?
If we look at the term, social network, we can say that it is a union between individuals, regardless of the nature of the relationship. In this article we will focus on virtual social networks, that is, digital platforms that allow individuals to interact and communicate.
The characteristics of this type of network offer the possibility of interacting with people you do not know personally or with people who are far away. In the same way, it gives the possibility to share information and opinions.
Currently, it is difficult to find people who are not linked or do not consume any social network. This fact is due to the ease of being part of the platform, the ease of being a user, the training involved, and its free nature.
We could classify two types of social networks: the horizontal or generic ones, the members of the network do not necessarily share tastes or interests, they simply share information (an example of this social network would be Instagram), or the vertical ones, in this case, the components of the network do. who share interests, tastes or professional field, such as Linkedin.
Best Times to Post on Instagram, Facebook, TikTok, Twitter, LinkedIn, and YouTube
As we have mentioned, the purpose of this type of platform is to relate and interact with other subjects, in this way the users who participate seek answers and attention from other users. For this reason, it is interesting to know at what times each platform is most active, more people are using it, and to know at what times it is more likely to receive interaction.
Activity on social networks is complemented by activity in real life, with our daily routine, although for each subject the way to balance or complement the two areas may vary, that is, the time of use may change.
Even so, there are times that stand out for showing a greater number of connected people, perhaps coinciding with times of the day when the subjects are less busy or at a time of pause or rest. Let’s see then, the hours where there is more influx of connected subjects and therefore it is the best time to make a publication, focusing on the most popular social networks.
Instagram is one of the most used social networks today. The wide variety of options it offers to communicate and interact, such as photo posts, videos, private chats, or stories, which are posts that can be seen for a short period (24 hours), draws the attention of many users, who do not want to miss participating in this platform.
The best days and times to post on Instagram are Monday, Tuesday, Wednesday, and Friday, especially the last two. In general, we will say that approximately 11 in the morning is the best time to publish, perhaps coinciding with the time of rest from work or school. Now, the worst day to post is Sunday, since people may take advantage of this day to make plans, rest and disconnect from social networks. Also, the worst hours are from 11 at night to 3 in the morning.
Facebook is a social network older than Instagram, despite the emergence of other platforms that have gained strength, facebook is still one of those with the largest number of users. It allows you to connect with family and friends, but also to find out about current news or information that is of interest to us.
The best days to post on Facebook are considered to be Wednesday, Thursday, and Friday, especially Wednesday. The time slot to make the publications is from 11 in the morning to 2 at noon, coinciding, as we saw on the Instagram platform, with work or school hours and moments of rest.
Likewise, the worst days to publish are the weekend, since people can be more entertained doing other activities or spending time with their social network directly, not digitally. The least recommended time is after 5 in the afternoon.
TikTok is one of the fashionable social networks, but unlike those previously mentioned, it does not take into account the moment of publication, the time of the day when the publication was made, this fact means that more or less recent publications can appear indistinctly, You can see it the same if it was published a day ago or if it was published two weeks ago. That way, it’s less important to know when it’s best to post to get more attention.
Even so, we can say that the best hours are first thing in the morning, from 7 to 9, perhaps coinciding with the time of getting up, and in the afternoon from 3 to about 10 at night, the period after finishing work or school.
Twitter is also one of the most popular social networks and in this case, the day and time of publication are once again important. As it happens on Instagram, on Twitter we also see that it influences our preferences, that is to say, on our home page, where the publications appear, the ones that we interact with most frequently will appear first. Even so, it is interesting to know when users are most active.
It has been observed that the best days to post on Twitter are Wednesdays and Fridays and the time, when users are most active, at 9 in the morning. Contrarily, the worst days will be the weekend, especially Saturday, with the worst hours being from 10 in the morning to 4 in the afternoon.
Linkedin, as we have already pointed out, is a type of vertical social network, which means that it has a specific objective or theme, which in this case is the search for employment or sharing the curriculum, and professional career, of each one. In this way, we see that in general terms, working hours are the time of most activity on this platform. Let’s take a closer look at the best days and most active hours.
We see again how the best day is Wednesday, although Thursday and Friday are also active days. Regarding the best hours from 8 in the morning to 3 in the afternoon, that is, during working hours is when there is more interaction on the platform, especially from 9 in the morning to 10 in the morning and noon would be the best times to use this social network. On the other hand, on weekends its activity decreases, with Sunday being the worst day to use it.
YouTube is one of the most visited websites, it gives the possibility of publishing and viewing videos of different themes, from music videos, cooking videos, or video games. Likewise, users who post videos are called YouTubers. In this social network, although everyone can publish content, not more frequently than in others, there are a large number of users, who only view the content but are not content creators or have a YouTube channel.
Likewise, it will be each YouTuber will have to check their statistics, to know at what times, what days, and what hours, the users who watch their channel are more active. YouTube gives the possibility of knowing this data so that each content creator has a particular estimator to know when the video should be published. One strategy that has been useful so that the time of publication coincides with the time of influx, is to upload the video before and leave it scheduled, in this way, we will ensure that there are no setbacks and we can have the video ready.
We must also take into account the type of video, for example, music videos tend to be more successful during the festive period, and therefore they are usually published more frequently on Friday, before the start of the weekend.