This article is all about how to produce your brand’s athletic apparel. It can be tough to get it just right, but with the right knowledge and planning, you can have athletic wear that will have people raving.
We’ll go over some tips on what to consider when manufacturing for an activewear brand, what materials to use, types of decoration, and how to make sure your workout clothes stand apart from the other activewear brands.
If you have any questions about producing your activewear line Arcus Apparel is an activewear manufacturer that offers full-service apparel production, product development, and production management. From sourcing fabric to delivering finished products, they take care of every step of the process.
They source only the highest quality fabrics and use the latest in garment printing and embellishment techniques to ensure that your activewear line is on-trend and ready for market. They also have a team of experienced product developers who can help you design a line that is both stylish and functional.
How to Produce Your Brand’s Athletic Apparel
When you’re looking for athleisure manufacturers it’s important to know what your needs are before you start shopping around. For example: do you need something durable? Do you want something low-cost? Is versatility important to you? Would you like activewear clothing customized with your logo or design? It’s essential to have an idea of what features most appeal to YOU to find the right company for your activewear brand. Fitness clothing manufacturers come in all shapes and sizes, so it’s important to do your research before settling on a company.
There are a few key things you should keep in mind when choosing a fitness clothing manufacturer:
Athleisure is a type of clothing that can be worn both for athletic activities and for other everyday activities. It is typically made of stretchy, breathable materials that allow you to move comfortably. Athleisure wear is popular because it is comfortable and stylish. It can be worn for workouts, running errands, or just hanging out with friends. athleisure brands are becoming more and more popular, as people are looking for clothes that are both comfortable and stylish. athleisure has become so popular that some people even consider it a lifestyle choice.
Athleisure Manufacturing
The athleisure manufacturing process can vary depending on the company you choose to work with. However, there are a few steps that are typically involved in the athleisure manufacturing process.
Design Process
The first step is to design the collection based on your target customer. This can be done in-house or by a contracted designer. Designers will be able to pull from trends in fashion to keep your sportswear brand current in the athleisure market. The fashion industry is always evolving and activewear brands that draw inspiration from the world around them will be able to achieve higher sales.
Workout clothes must be designed with comfort, style, and performance in mind. When designing athleisure wear, you should consider the following:
- – What is the activewear garment’s purpose? Is it for workouts, running errands, or just hanging out?
- – What is the garment’s style? Will it be leggings, sports bras, or t-shirts?
- – What is the garment’s fit? Will it be tight or loose-fitting?
- – What print or artwork design will be used?
Once you have answered these questions, you can begin designing your collection. Many brands do this with an in-house designer or contract a designer to do it for them.
Fabrics are key
Once the designs are finalized, the materials that the styles are going to be made from need to be selected. When it comes to athleisure, choosing the right materials is essential. You’ll want fabrics that are comfortable and breathable, able to withstand a little bit of wear and tear, and that look good both on and off the track. A good rule of thumb is to choose materials that are also used in sportswear. Cotton blends and polyester are popular choices, as are performance fabrics like Spandex and Lycra.
There is also a significant push for recycled textiles to be utilized in gym clothes as more consumers place it high on their lists when making purchases. Many new brands make sustainable fabrics a key part of their marketing strategy.
When it comes to athleisure, customers are becoming more and more conscientious about what goes into the product. Many athleisure brands are now using recycled fabrics as a way to show their commitment to sustainability.
There are many benefits to using recycled fabrics in athleisure. First, it helps reduce waste. Second, it lowers the environmental impact of producing athleisure. And third, it sends a message to your consumer that your activewear brand is committed to a sustainable future.
Types of decoration
When it comes to decoration, athletic wear offers a lot of possibilities. You can use sublimation, screen printing, embroidery, or heat transfer printing to put your logo on your clothing. Keep in mind that some decoration methods are better than others when it comes to longevity on gym clothes and the details matter. Be sure to ask your suppliers for their recommendations.
Embroidery, screen printing, and vinyl work well when there is a very little stretch on the underlying fabric. For a truly long-lasting decoration sublimation is one of the best ways to go. You could also use reflective materials or mesh paneling to add some flair.
Prototyping
The fitness clothing manufacturer will then create a prototype of the garment and send it back to you for approval. Once the prototype is approved, the activewear manufacturer will begin making the garments in bulk. Athleisure manufacturers typically have a minimum order requirement, so be sure to check with them before you begin designing your activewear line.
Do not skip this step and make sure that you thoroughly test your prototype, if there is something that you don’t like make sure you talk about it with your manufacturer. The sample is your goal post of how the production should look so make sure that it meets your expectations. Stay active and contact your fitness clothing manufacturer with any questions you may have while creating your range.
Once the prototype is approved, the activewear manufacturer will begin mass production of the garments. Athleisure garments are typically made in China, as the cost of labor is much lower than it is in the United States but as tariffs and shipping costs rise more production is making its way back to the USA. If it makes sense for your business Made in the USA is a great way to show your customers that you are committed to ethical manufacturing practices.
Lastly, the athleisure garments will be shipped to your company, which will then prepare them for distribution and sell them to their client base.
The customer base for athleisure is growing exponentially, and with that growth comes a need to consider how the design of this type of clothing will evolve in response. When it comes to designing your line or selecting from an already-established brand, there are many factors you’ll want to take into consideration: fabric choice all the way through production management and post-production packaging. If you need assistance Arcus Apparel offers full-service apparel production, product development, and production management. They partner with smaller businesses to support their production from the creative aspects all the way to launch.
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