IFA 2020 What can we expect from the tech high mass in Berlin
The 2020 edition of the IFA will however be a whole different matter, given the eventful year, we have experienced so far with Covid-19, travel restrictions, and various blockages. However, the show must go on. IFA 2020 will take place between September 3 and 5 at Messe Berlin. However, it will not be the same usual IFA show, which is usually attended by the press and the public.
Based on current safety rules, the organizers have decided to organize live physical events, open to a small number of members of the press, as well as a virtual extension of the fair. Most of the show will take place on stage, rather than in the halls filled with booths where manufacturers can showcase their products.
Virtual exhibition space
The IFA Xtended Space is an exhibition space where brands can showcase their latest products and innovations in individually designed virtual presentations. The products will be presented in 3D. Apparently, the Xtended Space will be a meeting place for interesting contacts, and gathering of all participants in the virtual world of IFA.
What brands will be present?
We won’t try to erase this, many of those who would normally attend IFA 2020 have canceled their attendance. However, we do know that there are a few confirmed press conferences that will always be held.
Honor and Huawei
As with the cancellation of MWC, Honor and its parent company Huawei will make efforts to participate in IFA 2020. Honor will present a new range of MagicBook laptops equipped with AMD Ryzen 400 Series processors, two new tablets namely the Honor Pad 6 and Pad X6, and the brand’s very first outdoor smartwatch.
Huawei has been a little more reluctant to announce in advance what it will bring to IFA 2020. Over the past two editions, the Chinese giant has launched its latest Kirin processor which powers its flagship phones. autumn. So he could present his Kirin 990 5G SoC this year, but with everything he’s going through right now, we wouldn’t be surprised if that didn’t happen.
We know that Walter Ji, Chairman of Huawei’s Consumer Business Group (CBG), will be presenting the company’s vision and commitment for Europe beyond 2020 at the show. So expect to see the Huawei AppGallery occupy taking center stage in Berlin, as the company continues its departure from Google apps and services.
Huawei’s conference will take place on the first day: Thursday, September 3 at 2.15 p.m. local time. Honor will take the stage the next day: Friday, September 4, at 11:25.
It has already been confirmed that Qualcomm President Christiano Amon will be on stage at the opening of the IFA on Thursday morning with a recorded opening speech. Qualcomm typically spreads its message across multiple product sectors at IFA, so expect to see a wide range of silicon-based solutions on display here.
With 5G on the rise, Qualcomm is promoting Snapdragon 5G chips for laptops and notebooks, and we hope to hear more about it at the 8cx compute platform show.
Audio is another area where Qualcomm could expand its technology to other OEMs, perhaps with an updated aptX HD audio codec or more features and future brand partners for the Qualcomm QCC514x that we have seen. announced in March. Qualcomm’s opening speech will take place on Thursday, September 3 at 10:00 a.m. local time.
Technically, LG’s IFA 2020 has already started. South Koreans are doing things a little differently than others this year, and throughout September LG’s very first virtual exhibit is available.
The experience is complemented by real-life scenarios and demonstrations of how the business makes life at home more relaxing, efficient, and rewarding. It includes a realistic rendering of Hall 18 of the Messe Berlin (up to local time and local weather), and a guided tour by a virtual guide.
Among the highlights of LG’s technology for IFA 2020 is the digital display of its New Wave OLED, an installation featuring a series of flexible screens that demonstrates the image quality and LG OLED’s ability to assume unique form factors. We saw it for the first time at CES in Las Vegas earlier this year.
Finally, Realme will join IFA this year. I was a little surprised to see the rapidly expanding brand on the attendee list, but the manufacturer that has taken India by storm appears fully committed to expanding into Europe.
In terms of products, there is a lot of talk about a new 7 series of smartphones. Given the pace at which Realme is launching its smartphones, expect to see at least one or two newcomers to its expanding lineup at IFA 2020 in Berlin. Realme’s in-person press conference will take place on Friday, September 4 at 12:25 pm.