When it comes to managing product data, experienced retailers can always rely on Product Information Management (PIM) tools to facilitate smart and successful business transactions. To be successful in retail, beginner retailers must take managing product data seriously. Gone are the days when an eCommerce company with a low SKU count is not able to manage its PIM software.
Importance Reasons for Using PIM Software in eCommerce
Nowadays, small or large-scale eCommerce companies can now take advantage of the benefits of PIM in maintaining their digital presence by uploading quality content, managing departmental interactions, team interactions, and interacting with various sources of data. Apart from these, there are more important reasons why PIM software is a must-have for eCommerce.
Helps eCommerce by Creating a Singular Source of Truth
In eCommerce, a Singular Source of Truth refers to the amalgamation of several systems into a universal source of reference. From this Singular Source of Truth, you can access all relevant and accurate information, thereby getting the full picture.
By utilizing a Singular Source of Truth, organizations can properly utilize available resources. An average eCommerce establishment has access to numerous systems like information, product management, digital assets, inventory, order management, analytics, shipping, etc. And depending on the level of experience of that eCommerce, the complexity will also differ.
This is why these companies must have all their channels grouped into one point of connection. After battling the pandemic in 2020, companies realized the smarter option is to set up several different channels so as not to place all Hopes in one channel.
How does PIM software help in providing companies with a Single Source of Truth for the products?
PIM software does this by facilitating the centralizing of these diverse e-commerce processes into one, thereby creating a Singular Source of Truth. By utilizing integrative features, PIM helps by functioning as a point of master data management for all networks; ERP, sources of data, and departments.
PIM Improves Image Updates
As you very well know, Images are pivotal in helping a company create standard marketing and sales material. The majority of success obtained by any product page is obtained from engaging visitors with images.
In some other cases, this function is carried out by visual commerce. The whole process involves utilizing media and images in the store online. A blend of 360-spin, high-quality photography, videos, and images that are user-generated from social media, is used.
Using PIM Directly in the Creation of Marketing Content
E-commerce brands have always relied on content marketing for success. Just as the tides have shifted to visual and voice is the most important part of the content shown, these eCommerce brands have been able to foster a better relationship with their customers.
Companies must understand that they are to sell an unforgettable experience to their customers. This means providing a clear, accurate, concise depiction of a product for the customer. Companies can also utilize various forms of marketing collateral and compelling writing to sell this experience.
PIM software will provide customers with a user interface that is built for easy authoring copy. It is much easier for companies to create a single content on one platform and proceed to distribute it to other platforms. The basic requirements on all sites include description, bullet features, title, and other basic copy.
To ensure time is saved, companies can create a set of product content on PIM, and distribute it to other platforms thereby optimizing the process. Rather than waste time and energy creating content on several platforms, these companies can focus on just content in areas like brand pages.
The relationship between marketing copy and digital assets
PIM software helps in the creation of a relationship between digital assets and copywriting in eCommerce. Factoring in its DAM capabilities, generating even more content with compelling visuals is very much possible.
With PIM software being the central focus of both examples of content, all members involved from marketing to copywriters to photography to design, will be able to rely on accurate data and product images that are up-to-date in the process of creating a wonderful marketing job.
Maintenance of Logistics and Technical Specs
When dealing with the complexity of product information, the type of product it is is largely considered. However, the technical specification of the product must be carefully considered before any finality can be made.
Even products that are largely considered simple still require detailed and concise technical specs that fully describe that product. With engineering data being volatile, especially regarding appliances or technological products, a constant update of the latest specifications is important as it will ensure that information is properly updated.
Uphold Content Accuracy
Content governance refers to the ability of standard content to consistently maintain quality and comprehensiveness despite being under an entity’s control. To ensure success, most eCommerce companies must establish governance over their content and data.
This will guarantee higher output quality. Today, it is largely believed that content is king, however not in a vacuum. In other words, the creation of content exceeds the urge to just get a brand out there. What makes content relevant is the context, control, fine-tuning, and strategy that it offers.
By utilizing a dashboard to oversee all product content, PIM can sustain and promote content governance. It possesses everything necessary involved in a standard product page. Additionally, PIM offers businesses a system by which they can generate other forms of collateral for marketing.
Improved Integrations
The main aim of PIM software is the facilitation of integration. Not just self-integration, but with other systems, external users, all departments, and e-commerce sites. The main factor that differentiates many new online stores from successful ones is the level of stability of their foundation.
So far, intersystem connections have been very significant, and hopefully, they will continue to remain that way in the following years. PIM will ensure that there continues to be a tight interconnectedness in the organization in the years to come. Businesses in eCommerce must focus on facilitating and establishing a business that is easily scalable.
It must merge the different aspects of their business. PIM ensures that these connections are solidified by utilizing API-driven integration along with other essential systems. Several business solutions like CRMs, ERP, and several other eCommerce business sites can come together to achieve efficiency.
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