SEO Strategy 2020 Best Tips to Improve Your Website SEO
Nowadays, a business that wants to be successful must be visible on the Internet through its website. Having a website is no guarantee that Internet users will find you. You also need to be “referenced”. This term means that you should be among the first results of Google which is the main search engine. There are various tips and SEO strategy to improve your website SEO rankings in 2020.
So that your website is on the first page of search engines, you must therefore improve your natural referencing! How do you get there? We give you SEO Strategy 2020 Best Tips to Improve Your Website SEO!
1. Offer useful content for Internet users
Of course, the number one rule in SEO is to create useful content. If your articles do not precisely respond to Internet users’ requests, you will have a hard time ranking well. The content must meet the expectations of visitors. But what are these visitors looking for? This is where keywords come in.
You must perform an efficient search for queries, use a very varied semantic field, and adopt an intelligent mesh. Before dealing with a topic, gather all the related queries, as well as the semantic field. The richer the content, the better. Be careful, “rich” does not at all mean “over-repeating the keyword”, or keyword stuffing.
Once you have listed the strategic keywords for your business, you will need to create different content that meets the search intent associated with these keywords. This notion of intention is very important in 2020, and to find the answer, there is nothing better to consult google. Based on products, depending on the keywords, the search intent may vary.
Sometimes Google just wants a classic product listing from an e-commerce site. For others, it will be more informative content that will stand out. The trend is linked to the intention that google associated with the keyword first. Don’t try to get out of this trend, analyze the best results, and do the same better, that’s what Google wants!
Having relevant information is already the first step towards SEO. Expressing them with a varied vocabulary is too. But you still need to structure your content well. It had better be ventilated. No reader will stay on a page whose contents are presented as a whole. Try to stratify your information into paragraphs, introducing each with a subheading.
The subdivisions of your text should talk about what is announced in the subtitles, and the subtitles, respond to the problem posed in the title. Ideally, apply some formatting to facilitate reading, following the standards (bold for keywords, numbered list for steps, etc.).
Finally, for your content to rank better, insert media into your text. Do you realize that today, the mode of consumption in terms of content is changing? Before, Internet users took the time to read, but today, they do not allow themselves to “waste time” in long reading. They tend more towards fast-food content, that is, one that can be read and assimilated very quickly. The most popular content is highly visual, with short videos and images.
2. Have an ergonomic and fast site
You need to make your website easy to understand. Visitors should be able to find the information they need easily and quickly. Internet users are more and more impatient. It is thus necessary to favor faster loading. More and more people are also connecting via their mobile devices. To improve your web referencing, you must prioritize the mobile version of web content.
This is why the concept of Mobile First has been created. Indeed, Google now relies primarily on the mobile version of the site to generate its rankings. Website pages are designed for tablets and smartphones, and little by little they evolve to suit computer displays.
The design of your website must therefore start with the idea that it will be mainly seen from mobile screens. The first step will therefore be to build a mobile site. The latter will then be gradually adapted to desktops.
Then, you must go through the creation of a dashboard characteristic of mobiles, by ergonomics tests and AB testing specific to mobiles… You can call on an SEO agency to develop a Mobile Friendly site and assist you in the implementation of your SEO strategy.
Working on the ergonomics of the site is therefore crucial for it to be “Mobile Friendly”. For a site to be suitable for smartphones, its content must be easy – and quickly – accessible, relevant, and dynamic. To achieve this, AMP or Accelerated Mobile Pages is the most convenient.
It is an online publishing format that the biggest search engine has created, with the aim of showing pages faster on mobile screens. Did you know that an AMP page takes an average of 0.7 seconds to load? to privilege absolutely for a successful referencing.
3. Set up a relevant internal network
The links that you make between the pages of your site are of capital importance because they are the ones that will allow google robots to browse your site and discover your pages. It is therefore important to ensure that your most strategic pages in terms of SEO are well meshed. And we are not just talking about the menu, but about the link in the content of the pages that have more weight in the transmission of internal page rank.
To optimize the internal mesh as much as possible, a siloing or semantic cocoon strategy can be implemented. The goal is to create a set of pages on the same theme which are linked to each other and push the most strategic page.
To fully understand the concept of the semantic cocoon, I invite you to watch the series of videos proposed by Olivier Andrieu (Abondances), which offers a very simplified version of the concept imagined by Laurent Bourrelly:
4. Correct errors
The longer your site lives, the more likely it is to have errors. Of broken links (page 404) of structured data errors in pages 301 redirects. So, be regular maintenance in order to identify and correct all these errors that send wrong signals to google because you make him lose his time.
You can simply identify errors by looking at the search console or by using crawling software like Screaming Frog. To go even further, you can also do log analysis and see exactly what Google is doing when it visits your site.
5. Work on your net linking
When you have succeeded in creating useful content, presented in an ergonomic site, without errors, and with a good mesh, it is now time to work on net linking. Or in other words, get regular backlinks (link to your website) to increase its popularity and relevance. What is that? Imagine you are a consultant.
You have the experience, you are even one of the best in your field, but you cannot find enough customers. You then ask to be recommended. The more you are, the better you are recognized and the more often you will be consulted. It’s the same scenario in web content. To be better referenced, you have to develop your net linking.
Linkbait is an English term meaning “linkbait”. It is used to generate a huge number of external links. In order for other sites to link to you, your content must be of high added value, to the point of being very “popular”. It can be expert content on a very specific site, a study, an infographic.
In other words, it is so relevant that other sites will naturally refer to it. The link baiting is surely the ideal method of net linking because it respects the instructions of Google. The downside is that the benefits are not always guaranteed.
You will contact sites in order to offer them relevant content for free on the condition that you can insert your link. You can also offer link exchanges but it is preferable to avoid doing it directly between 2 sites because the exchange is too visible and the link may therefore be devalued by Google. The ideal is to have several sites in order to set up triangular exchanges.
This technique has the advantage of being completely free. The idea is to exploit the spaces of expression offered by other webmasters in order to place your links there. We can cite for example blog comments, social networks, web profiles, forums… To find relevant spots, you can quite simply analyze the backlinks of your competitors and try to see if you can do the same. Focus primarily on the spots that allow you to obtain do-follow links (the only links taken into account by google in its ranking).
Buying links or paid linking is the fastest way to improve SEO. Indeed, less time-consuming than partnerships, link baiting or ninja linking, you can immediately buy links. This way, you get backlinks faster: the link seller site will point to you. This method is not necessarily appreciated by Google. Link buying sites are considered fraudsters because they bypass the giant search engine’s algorithm.
You can go live through the webmasters and make them a proposal. But to take the minimum risk and save time, you can directly buy links from platforms dedicated to net linking such as BoosterLink, RocketLinks, Getfluence, SEMJuice, Submit …
This last technique is very effective but it is a “black hat” net linking technique to be used with care. We usually talk about PBN for Private Blog Network, but I prefer the term “thematic mini-site network” which corresponds better because you are not necessarily going to create blogs.
This strategy relies on the proper use of expired domain names. You will buy domain names (NDD) that have not been renewed by their former owner but still have backlinks. The best is to choose NDD whose old site had a theme close to the “money site” that you want to push. You are going to create a site or a blog that can consist of a single page or a few pages. The goal is to place a link to your site.
Depending on the competition for the keywords you are targeting, you will have to create more or less to get results. The most dangerous thing when you use this technique is denouncing your competitors to google which could result in a penalty or de-indexing. We must therefore be vigilant so that it seems as natural as possible (sites with different themes and IP addresses in particular).
You can also confuse the issue by blocking access to the robots of the most famous seo tools (SEMRush, ahrefs, majestic SEO…). You can also use “cloaking” to show your links only to google but not to internet users.
Be aware that while net linking is very important, it can also be very risky. With the wrong strategy, you can go up really fast and lose everything overnight. We should therefore not be in a hurry and aim for a long-term strategy. Here are some tips to limit the risks:
Make connections gradually over time. If you make 100 links in the same day and then nothing, it will not be a good signal for Google.
No statistical anomaly:
Aim for a natural link profile. The ideal is to mix all the previously mentioned net linking techniques in order to avoid that it is always the same pattern that is repeated too visibly.
Beware of link anchors:
Since the Penguin update in 2012, Google penalizes sites that abuse overly optimized anchors in their net linking. They are always useful, but should not be overused. Avoid exceeding more than 10% optimized anchor that you reserve for the most powerful links. For the rest, use a brand, URL, or meaningless anchors such as “click here”.
6. Test, analyze, optimize
In SEO, nothing is ever taken for granted so you should not rest on your laurels even if you have reached the first position. Always stay on standby and test new things. It is also by analyzing the effectiveness of your actions that you will find what works.
Use Google Analytics, Search Console, and keyword tracking tools to understand what is working and why on your site. Don’t hesitate to do the same with your competitors to find inspiration. It’s the best way to keep improving!
I hope that this SEO Strategy 2020 and the best tips will help you to Improve Your Website SEO. Of course, each point mentioned in this article deserves to be detailed but for that, you would need a book. You already have a lot of avenues to explore to put in place a good SEO strategy in 2020!