Before creating the website, you must consider the following steps to ensure that your website not only goes online but also thrives, attracting and retaining clients and customers from the very beginning.
Creating a successful website requires planning and attention to detail. By adhering to these ten essential factors, you can set the foundation for a website that not only goes live but also thrives in the competitive online environment.
Things to Consider Before Creating a Website
Creating a website is not as difficult as it may seem at first, if you have zero knowledge of the subject it is understandable that at the beginning you are still lost with basic concepts and that you do not know where to start.
1. Establish Realistic Expectations.
If you intend to create a high-quality website for your business within hours or days, you may not be adequately prepared.
Comparable to the construction or renovation of a home, website development requires time, resources, and expertise.
Nevertheless, a well-designed website is an investment worthy of your online identity’s foundation. Beginning correctly will save you innumerable headaches in the long run.
2. Determine Your Goals
What is your site’s principal objective? What actions do you want your website’s visitors to take? Whether it’s subscribing to a mailing list, making a purchase, scheduling an appointment, or contacting you, it’s essential to explicitly define your goals.
Multiple objectives on a website can overwhelm visitors, causing them to depart prematurely. Every element on your website should direct users towards your primary goal and provide them with pertinent information.
3. Recognize Your Audience
Understanding your intended audience thoroughly is crucial. What age category are they in? What attracts them? First and foremost, how do they access your website? If the majority of your potential customers are under 50 years old, it is probable that they will access your website via mobile devices. Your website must therefore be created with mobile optimization in mind.
4. Plan Your Website’s Organization
Your website must have an intuitive structure, just as you wouldn’t want visitors to enter your home through the bedroom and walk through a closet to reach the kitchen. Invest time in designing your website’s layout, and solicit input from “average users” to ensure that it is user-friendly.
Consider installing Google Analytics if you already have a website in order to collect data on user behavior and identify areas for development.
5. Establish a Memorable URL
Your website’s Uniform Resource Locator (URL) is its online address; it should be memorable, succinct, and simple to spell. Consider shortening your company’s name while preserving its individuality if it is extensive.
6. Evaluate the Rivalry
Before investing time and effort into your website, you should examine three to five websites of comparable enterprises. Take detailed notes on their layout, usability, navigation, and readability. Utilize these insights as a basis for designing your website.
7. Establish SEO Keywords
To attract users browsing for products or services similar to yours, identify three to five keywords that you will use throughout the content of your website. Consider what a typical user would type into a search engine to locate information about your products.
Don’t worry if this seems overwhelming; many professionals can conduct fundamental keyword research for your business at a reasonable price.
8. Develop Entertaining Content
Before you begin constructing your website, you must have all content prepared. Consult your site map to ensure that it contains all required information without duplication.
Keep your copy succinct and ensure that the most important information regarding your offerings and what sets you apart is prominently displayed.
If writing is not your strong suit, you may wish to hire a professional copywriter. It is essential to thoroughly proofread your content, as typos and grammatical errors can deter visitors and potential customers.
9. Free and Paid websites
In the beginning, we can find that we can start a website in two different ways: through a page in which we do not pay any penny or with a content management system in which we must pay for a domain and hosting.
If you don’t know what a domain and hosting is, I recommend you read: What is Domain and Hosting Why is it so Important?
In addition to the monetary difference, if you create a more professional site where you must pay for certain things, you have greater freedom over a large number of options where you would not have a free one.
10. Earning Money is not that Simple
Since there are online jobs, many people think that making money either by making a website or creating videos on YouTube is simple, but the truth is that it is not and it takes a lot of work to get your first payment.
If you monetize with Google Adsense (which is the most normal thing in the world), to charge you must reach a minimum of $ 100, you will not receive payment until you reach this figure, regardless of whether a few months or more than a year pass.
If you start something from scratch, reaching that figure can take a long time, so it is normal for many people to become discouraged after going several months without receiving any payment.
It is about being constant and working almost daily despite the fact that in your first months, you do not receive money for your work.
11. You Must Learn
This may seem obvious, but it is something that not many have in mind and that is that you must learn basic concepts and how these content management systems work because each one works in a slightly different way.
You must learn a little about programming codes, at least the basics, because yes, many times you will need to place codes and you must know where they are put.
In addition to learning about many other things and knowing what you can play and what is better to leave as is if you do not know very well about something, since it has happened to me several times that I touch something that I should not and “ruin” an entire website for something that it seems that it is not very important.
12. You Must Create Content Daily
Depending on what your site is, it may require more or less time, taking a news website as an example, you must be aware all the time if something happens that you can write about, which indicates that the time you work It not only depends on when you are writing but on being attentive to social networks and other media about something you can talk about.
13. You Don’t have a Fixed Salary
With the phrase “I am my own boss” also comes another that more or less would say “You earn what you work” and that is the case. If you work a lot (and not least, you do it well), your earnings will be greater than if you worked from time to time.
No matter how much you work, do not expect to get a stable salary at the end of the month, since one month you can earn $ 600 and the next you can reduce up to $ 400 or even less.
It all depends on the season of the year. You must pay attention to which months of the year you receive more money and which ones you receive less.
7. Your Earnings May Depend on your Niche
The niche is what your website is about, that is, the category. There are websites that pay much more than others. For example, a technology website pays more than one for entertainment or cooking recipes; Similarly, one on a car pays more than one for technology.
Even knowing this, do not torture yourself and choose the one that pays the best only for that reason. It’s better to write about what you like, even if it pays less to write something about what you don’t like and after a few months, you decide to quit.