TikTok app just made a big deal with Sony Music Entertainment
The TikTok app just made a big deal with Sony Music Entertainment (SME) to make the label’s songs available as a track option that can be used by creators and businesses that use the app to deliver content with an even better directory.
This novelty will make app users even more connected to the label’s artists, even those who do not have an account on the platform and could even be a way to help release new songs to gain even more popularity. quickly.
Thanks to this, it will be possible to see the creators being even more creative with their videos and their challenges, allowing followers to see differentiated actions with other songs, since the current catalog is already becoming repetitive, especially for those who always put update their feed.
Currently, according to Ole Obermann, the global music boss of TikTok, the app has more than 100 million users in Europe alone, helping to amplify the number of tracks to serve creators more broadly. and without repeating songs in each profile that followers enter.