Visual Search – The Ultimate Guide: Statistics, News, Trends
The impression of multimedia has matured a lot in this last decade. We participate in visual search almost every day and its statistics are growing rapidly. Whenever content creators decide to add new content, they always think about influencing spectators in the best conceivable way.
What is visual search?
Reverse image search practices Artificial Intelligence technology to help researchers with picture browsing tools, rather than through text search. Image search allows you to figure out aesthetic and high-quality pictures for your content.
So, when a person takes a photograph of an object, using Google lens, for example, the software identifies the object in the picture and provides information and search results related to it.
This technology is useful for E-Commerce stores and brands, and by implementing well-optimized content, they can stand the chance of being a search result for the user. A company that appears for the result of a popular search query could earn a lot of money.
Mechanism of photo browsing web-apps
Reverse image search works through a combination of computer vision and machine learning technology. Here is a quick insight into the mechanism of photo-based data browsing utilities.
- Digital image processing techniques are used in modern search engines. They divide any graphical object into its components and provide the results by comparing the bits and parts of the photo.
- Content-based image retrieval technique is the latest methodology that is being used by reverse photo search engines. Any sample picture is scanned and cross-checked with multiple data repositories to find the similar or best match pictures.
Visual search Statistics and Benefits
As the search expands beyond its traditional forms and new technologies continue to be introduced, it is important to acknowledge and take advantage of it as soon as possible.
With 35% of marketers planning to optimize their sites for reverse image search shortly, getting ahead of the competition is better done early rather than late.
Discovered by the Next Generation
With 60% of Generation Z now discovering brands solely through reverse image search and social media applications, and almost 70% of them planning to purchase directly from these platforms, this is the best time to get your brand discovered outside of traditional stores.
As quoted in 2018 by Monica Peart, senior forecasting director at EMarketer:
“Marketers are seeing Pinterest’s potential for reaching consumers as they are considering products. Placing ads is one way they’re inserting their brands into that interaction.”
Pinterest Inc. generated over $1 billion in ad revenue alone in 2019. Ben Silbermann, Pinterest CEO, and co-founder said that the company’s plans for 2020 are to focus on “delivering relevant content, ads and shopping experiences.”
Browse from the big three Databases online
Visual search is one of the technical and crucial parts when it comes to the retrieval of relevant and authentic pictures. Reverse image search retrieves data from 4 different search engines. Those three Reverse image Search engines are Google, Bing, Baidu, and Yandex.
It helps you to find photos and relevant information from these online Image search engines in a couple of seconds. You do not have to scan hundreds of pictures as this automated utility completes this task for you. You just have to upload an image, add an image URL, or search by an image with a keyword.
When it comes to professional and high-quality photo search, then the reverse image search is of best use. This is because it takes your desired image data from all big platforms and gives you relevant and original data. Visit reverseimagesearch.com as it is a great platform to find Similar photos.
Increase your revenue
After some investment, sites can look forward to the opportunity of massively increased revenues. According to Gartner, early adopters and optimizers of both visual and voice research can find their capitals increased by almost 30% at the end of 2021.
Another article in Forbes Magazine predicted that by the end of 2019, the visual search market was set to be worth no less than $25 billion. However, the statistical analysis is also showing a higher graph as a sign of counting the success rate of reverse image search tools.
Visualization is the new trend
Advancements in voice search are certainly influencing the way that we create content now and, in the future, you should not neglect visual content either. Research has shown that users prefer visual content over plain text.
Picture lookup is already returned for 19% of searches on Google, and almost 62% of millennials say that they are more interested in reverse image search than any other new technology.
Concluding Remarks
Things are moving faster in the digital marketing world. In 2020, Artificial intelligence, voice search, reverse image search, videos, and interactive content will be among the most projecting visual trends. As the search platforms push the boundary of what search can be evolved into, it is integral that site owners and marketers plan for the future of search.
