iOS

Apple Brand Timeline History

Apple, the company that Steve Jobs, Steve Wozniak, and Ronald Wayne founded in 1976, the one that created the iMac personal computer, iPod, iPhone, and more. Steve Wozniak (21 years old) and Steve Jobs (16 years old) met in 1971 when a mutual friend Bill Fernández introduced them.

Wozniak or Woz (as he liked to be called Steve Wozniak) liked electronics. At thirteen he received a scientific award for building his own adding and subtracting machine. He attended an exhibition in San Francisco of computers.

There he discovered a small semiconductor manufacturing firm that was selling microprocessors for 20 USD, with this discovery. He was so excited that he began to create his own Apple I computer for the company and although not fully assembled, he wowed his friends at the Homebrew Club (the club of computer lovers).

1967

It was early 1976, Woz and Jobs were considering starting a business: Woz sold his HP-65 calculator and Jobs his VW bus.

The original Apple logo was not creative, as it showed someone under an apple tree, all this was to pay tribute to Alan Turing, for his contributions to the world, the apple became his suicide weapon, since, by social pressure, he died from biting an apple poisoned with cyanide.

1976

In 1976 the company was established in Jobs’ garage. The first “Apple I” machine (the features were limited by the little money Woz and Jobs had for investment) sold for $ 666.66 and sold about 175 units.

1979

Mid – 1979 Apple introduced the Apple II +, an evolution with more memory (48 kb expandable to 64 Kb) and with BASIC language. It had a significant sale, however, its creators were already thinking of an upcoming team with new improvements and offer more experiences.

1980

Finally, in 1980 Apple III went on sale, unfortunately, some technical choices, including not incorporating a fan, was the reason that several computers overheated even before being supplied. Thousands of Apple IIIs had to be replaced.

Months later, Apple released a new version of Apple III (Apple III +) that corrected the problems with the initial version. But he can’t beat the millions he made with Apple II, only 65,000 computers sold at Apple III. On December 12, 1980, Apple went public, only a select group of employees owned shares in the company.

1983

The computer called Lisa finally came out in early 1983, and it became the first personal computer to use a graphical interface and mouse. Despite the features, Lisa sold poorly due to its high price and not adapted to the current market, this can be attributed to poor market research and not managing its cost structure.

That same year and as part of his campaign to find someone to share Apple’s visible head with, Jobs convinced then-Pepsi president John Sculley to join Apple with the following question:

1984

The Macintosh computer was introduced on January 24, 1984. The initial sales forecasts are of 500 thousand units sold until the end of the year. It seemed that they could be fulfilled during the first months of 1984, but little by little sales were slowing down. Many were the reasons, the high price of $ 2,495, the low RAM memory (128 Kbytes), a single disk drive, and the lack of software.

1985

In 1985, serious problems began for the Apple company. Jobs and Sculley began to have frequent arguments, which ended with the resignation of Jobs in May of that same year.

1993

In 1993 with a sharp drop in Apple’s profitability, Sculley was forced to resign. Being replaced by Michael ‘Diesel’ Spindler. Spindler remained until 1996, after his resignation, Gil Amelia became CEO. At the end of 1996, Apple had losses in the billions.

1996

Facing the crisis, Amelio at the end of 1996 had the brilliant idea of ​​bringing back Steve Jobs, who in 1997 became the president of Apple and with this the arrival of iMac, integrated computer and monitor, and a striking price of 1299 USD; began to emerge again.

1999

With the return of Jobs, Apple has experienced a spectacular renaissance, not only due to the design of its new range of computers but also the growth of the market presence and a significant return on investment through the sales of the iMac. At the beginning of 1999 and with the strong sales of iMac, Apple’s shares reached its highest level in many years.

Product Models and their Evolution

Apple products have always been the most desired and valued in the current market, since, not only does it sell a technological solution but also a LIFESTYLE, for its consumers, for its large portfolio Apple seeks a way to create an interconnected environment with your devices

iMac

It is one of the products that allowed the rebirth of Apple, with its computer and integrated engine, with the absence of a floppy drive and adding the presence of USB and Firewire ports. It was an eye-catcher for new consumers.

iMac G3

The iMac G3 was the first Macintosh to dispense with a floppy drive and include USB ports and the only one to date to be available in a wide range of colors (except for iBook G3).

iMac G4

It was one of the first computers to include a DVD recorder unit as an option, it was also a pioneer in the incorporation of an LCD screen, the CPU was integrated in its base with a flat hemispherical shape.

Power Mac G5

Computer with a 1.8 GHz G5 processor or two G5 2.0, 2.3, or 2.7 GHz processors, these machines were at the time advanced and allowed to add up to 8 GB of RAM memory. And one of its relevant features is that it supports up to 216 instructions at the same time.

Apple and Music – iOS

After its interesting models of laptops and desktops, Apple once again surprised the world, by incorporating one of the most fought areas in the era and that is MUSIC.

Developing endless specialized equipment to bring new experiences to melody addicts, with the launch of iTunes, an online store that allows users to download legal music for $ 0.99 per song along with the combination of their iPod equipment, Apple dominates not only LEGAL DISTRIBUTION BUT ALSO OFFERS SPECIALIZED EQUIPMENT FOR ITS REPRODUCTION.

iTunes – iOS

Computer programs created to play, organize, and buy music. iTunes is a system based on SoundJam MP, a popular MP3 application, created by the company Casady & Greene. Apple bought the rights to SoundJam MP and soon released the first version of iTunes.

iPod – iOS

It is a digital music player with a hard disk or flash memory, it can play MP3, WAV, AAC / M4A, AIFF, and Apple Lossless files.

In late June  2005, Apple Computer integrated the original iPod with the iPod photo. Now all white models have a color screen and the ability to store and play music and photos.

iPhone – iOS

The launch of the iPhone was announced by the president of Apple, Steve Jobs, in the month of January 2007 before its launch, a strategy that has maintained the brand and created long lines in stores for the beginning of its sale.

Apple launched the iPhone on June 29, 2007, a mobile phone that includes a music player. The sophisticated device, which combines a mobile phone, media player, and mobile navigation device, will be priced between $ 499 to $ 599, depending on its configuration and equipment.

To continue offering options to its consumers and keep them loyal, the  App Store was launched as a strategy, opening the doors to new developers and external ideas, with innovative applications and thus keeping its audience captive, using their equipment.

IPad – iOS

Apple announced the arrival of the  “post-personal computer era”  in April 2010 with the launch of the iPad tablet, which is about the size of a sheet of paper.

AirPods – iOS

The AirPods are a wireless variant of the EarPods launched at the end of 2016, becoming trends in just hours, today, they are one of the most requested gadgets, although one of the great critics made worldwide, is the use of 1 earphone, creating memes and jokes by all digital media.

The death of Jobs

On October 5, 2011, Steve Jobs dies as a result of pancreatic cancer. The world is shaken by the death of one of the geniuses and key of the new era of the DEMOCRATIZATION OF TECHNOLOGY.

Relevant facts with the Apple brand logo

The Apple logo has been more relevant, not because of its complexity, but because it is easy to understand and recognize, becoming one of the apples that changed the world and the most valued in recent times.

The most important thing about the logo is that it is part of the brand and it becomes the main shield for the millions of workers and consumers, who wear it with pride because, in the end, APPLE became a brand of prestige, minimalism, and innovation.

Apple’s brand equity

According to the Brand Finance platform, it points out that the value of Apple’s brand in this year 2020 is 140,524 million USD, becoming the 3rd most important brand in the world.

Conclusion

When we talk about the apple, surely, in addition to the fruit that we eat every day, you think of the technology company that has revolutionized the world over the last few years. Some love Apple and some hate it, but its relevance is undeniable.

It is a company that innovation is part of its culture, and its unique style of creating minimalist, impressive, and radical designs are in the DNA of the brand.

Apple’s marketing strategies continue to be the benchmark strategies for marketing and advertising professionals. Year after year since 1976, the American company has presented technological products that have become a must-have for people.