Follow these Simple Guidelines to Become an SEO Expert in 2021
Many People Wonder How they can become an SEO Expert or SEO Specialist to grow the Traffic and Sales of their Websites. Follow the Basic Rules and Guidelines we are going to mention below that can lead you towards success.
Calling on an SEO expert is an investment. For financial reasons, learning to be your own SEO can therefore be a temporary solution to get your web content listed on search engines. Let’s find out the ways how to become an SEO Expert in 2021 by following simple rules and tools.
Understand the basics of SEO
How do Google and SEO work?
It is first of all important to know the concepts of keywords and positioning in search engines.
As a search engine, Google delivers information. It is the most relevant information that it puts forward (therefore in the first position) when you research a keyword. The goal for any website, blog, etc. is to position oneself in the best possible way in Google search results to recover traffic.
To better explain how it works, let’s compare SEO and Google to a library. In a library, several thematic departments are at your disposal:
- University study,
- House, etc.
From a business point of view, the bookstore wants to do well and generate sales. It will therefore put the most interesting information at the head of the gondola, which has more potential, which will sell the best, etc.
A gondola head is a location located at the end of the radius and overlooking the main traffic aisles. A promotional operation generally accompanies the gondola head. The impact on sales of a gondola header can be powerful.
For the Google search engine, the gondola head corresponds to the positioning of web pages in Google. It will highlight the most relevant information to satisfy its visitors best.
The impact can be powerful for the site which appears in the first position since it will capture more traffic than those which come after and will be able to sell its products or services. Hence, the importance of being well ranked in google (on a keyword), and of not being in the 1000th position on 776,000 pages.
Good to Know
As a future SEO expert, know that Google works like a library, except that it is an online search engine, so everything is virtual, and its shelves are presented when you search for a keyword.
The more you refine your search, the more you will come across the information you are looking for. When you google the keyword “home”, you will find all web pages that have worked with the keyword home, either:
- Home decoration,
- House construction,
- History of the house, etc.
To shorten it:
- The library is Google.
- The visitor in the library is the Internet user who does the research.
- The keyword corresponds to the search that the visitor has in mind.
- The shelves are the rankings in the Google information database.
- Books are websites / blogs / web pages
- The head of the gondola is positioning in the first position or on the first page of a search.
And you, you are the one who is in charge of bringing visitors to a web page, the SEO expert!
Read More: SEO Trends to Follow in 2021
The main basics point to know regarding SEO
Now that you know how Google and SEO work, here are the general (non-exhaustive) basics to know to reference a site/blog as a beginner properly.
Know that it is Google that sets the rules of the game, that is to say of SEO. To have good positioning, respect them. Google takes into account:
- Age: this is the age of the domain name, of the site.
- Relevance: is your site of quality? Is your article that talks about a subject, so a keyword, relevant? Page Rank, or PR, is a good indicator of a website’s relevance. This is an algorithm used by Google to measure the popularity of a site or a web page.
- Regularity: regularly publish on your blog, do not give up your blog for 1 month without publishing content.
8 Simple Ways How to become an SEO Expert in 2021
To be called an SEO Specialist & be effective in ranking your website, these 8 Simple ways lead you to become an SEO Expert & Specialist in 2021.
- Write on relevant keywords.
This means choosing keywords related to your topic that have a lot of research and little competition. This way, you will be able to position yourself on the first page, see in the first position much more easily.
- Use the Google keyword generator for this.
- The Dofollow and the Nofollow
A no-follow link has no impact on SEO. For example, comments are most often follow. That is to say, even if you leave a link to your blog, it will not affect your SEO in any way.
On the other hand, Do-follow links are those which are integrated into the body of the article. There, Google takes this into account for SEO.
Concretely, Do-follow links help for SEO, and No-follow has no impact on it. The difference is only seen in the HTML code.
- These are 2 fundamental concepts.
- A Well-Optimized URL containing the Keyword of your Page/Article
In WordPress, you can configure your blog in the permalinks so that your page address is filled in correctly without specific numbers, letters, characters, but with the title of your post.
- Consider shortening it, but keep your keyword, it’s important.
- Each of your Articles should have Unique Content.
Unique content is non-plagiarized content. Avoid duplicate content at all costs at the risk of seeing yourself sanctioned by Google!
- Your Article must be Optimized for a Keyword.
Make sure that the latter is repeated in the text naturally, without over-optimization.
- The H1 and H2 tags must contain the Keyword.
The H1 and H2 tags correspond to the title and major parts of your content, respectively.
- The internal Linking
Make the links between your articles internally, that is to say on your blog. Wikipedia is a good example. In their articles, you will find links to other articles related to their topic. The article to which this link points may find itself backlink to this same article and others. Do the same!
- External links
These are links that lead from the page of a website to the page of an external site, that is to say to another domain name.
- Make that effort on each post and be patient because SEO takes time.
Best SEO Tools that Help you to Become an SEO Expert or Specialist
As an SEO expert, you will have to monitor your SEO and analyze your positions in Google. This will allow you to understand your weaknesses to act and correct them to surpass your competitors.
Here are some software and tools that can help you to become a Good SEO Expert and Specialist, the first list of SEO Tools:
- Google Ads
- Google analytics
- Google Console
- SERP Surf